Nowadays the number of new online stores keeps on increasing. Businesses and brands are doing everything they can to stay ahead of the competition.
Most of the e-commerce websites that you will find today are built using Magento. It is an open source e-commerce platform; which means it can be downloaded for free and then coded to customize it based on one’s requirement.Read more
Is your website ready for the holiday season? Here are a few tips to help you when it comes to doing great business, the one time that you can count on is during the holidays.
In the US, the online sales during Black Friday have soared up to 90%; with the figures expected to keep rising! You get the point right? Yes, all of these sales happen during the holiday season. That’s because, people go crazy shopping then, and with some jaw-dropping offer advertisements and some discounts, one could boost up their sales and so their business too. Before we get to all that is your website ready to handle that entire load? If not, then here are a few tips to help you out.
You pretty well know about the holiday seasons. So plan accordingly. Do not wait for the last minute to plan and then rush off to make changes on your e-commerce website. Your website is the face of your online, and any works done in haste will definitely cause some problems. So plan ahead. Stay ahead.
The user needs to feel that he is protected from fraud while making an online purchase. No user would want his credit card information in the hands of another person. So use the latest encryption technology and also may obtain the SSL certificate to strengthen the security of your website.
Keep these points in mind. They will help you to write good product descriptions and improve sales.
The online marketplace is very much crowded today. One would be able to find different sellers for the same product; each offers their own price variations and offers. With such competition, it is difficult to maintain your position and outrun the competition.
Do product descriptions really matter? The answer is yes they do.
When you have an e-commerce website and several products, the product description is a necessity. For example, think of yourself as a buyer. Upon visiting an e-commerce website, would buy the product solely because you saw excellent pictures of it? I bet the answer is no. You would have definitely glanced over the product description, the frequently asked questions and also the customer reviews along with the product images. Here in this article, we’ll go through some points that will help you put down your product descriptions in a neat, yet attractive way to drive in more sales.Read more
It would be relevant that a basic understanding of Augmented Reality seeks to provide to the user is done. Augmented Reality aims to mould the digital information to be better suited to the actual user. It is more of a customized approach that seeks to make experiences personal and more targeted. Thus since the very function of the SEO is to direct better-targeted traffic to a site. It would follow that the optimization practices can be adapted to render better Augmented experiences too.
AR techniques use a high degree of technological innovations to interlace the presentations with digital information that is not just relevant but has the most chances of making a conversion. It would only be right that two techniques; the SEO and AR work in tandem to strengthen each other.
Using Local SEO To Better Render The Augmented Reality
Due to the return being provided to investments in the medium is the main reason behind the success of various practices in the digital sphere. For the businesses, since there is an excellent return to the possible successful investment, it would follow that there is an incentive to spend more sums of money in the very pursuit. It would then follow that new techniques are bound to be tried out in promoting business activities than anywhere else.Read more
2018 is a year full of surprises, and we have seen advancement and changes occurring in e-commerce, as well. Artificial Intelligence is really taking over the world. AI is everywhere now, particularly in the eCommerce sector. And this article is focusing on four leading e-commerce firms and their use of AI.
In the April 2017 letter, Bezos Amazon CEO, says:
“Big trends are not that hard to spot (they get talked about and written a lot), but they can be strangely hard for large organizations to embrace. We’re in the middle of an obvious one right now: machine learning and artificial intelligence.”
“Artificial intelligence will revolutionize how businesses compete and grow, representing an entirely new factor of production that can ignite corporate profitability,” said Paul Daugherty, chief technology & innovation officer, Accenture.Read more
With the intense competition and the ever-increasing demands among online, only the right combination of business model and eCommerce platform will survive. So, you have to choose a platform that meets your e-commerce store requirements as appropriate and as unique as your individual business model.
If you are planning to start an eCommerce platform, there are plenty of options available but choosing the right among all to streamline your e-commerce business to generate ROI is important. Also, it’s very important to choose the right one that can deliver robust user experience, should be SEO friendly to outshine on search engines, easy to use and can help you in achieving the desired e-commerce goals.
Here are the list of top 4 e-commerce platforms that will surely transform your ideas into a reality:Read more
Without putting extra time and effort, we have a need to choose the right PHP framework to develop custom web applications. Laravel is an option to choose as it comes with a number of features that facilitates rapid web application development. Laravel is known as the free open source web framework of PHP which is created mainly for the web applications.
With its advanced features and development tools Laravel scores over other web frameworks. The main features of the Laravel are the diverse ways of access to the relational databases, deployment and maintenance of applications, modular packaging system which has a dependency manager dedicated to it, etc. It enables developers to keep the application maintainable by writing clean, structured and reusable code.Read more
Big data and AI has been a buzzword floating around the digital space for a few years, a concept that is murky to some and not understood at all by others. As the convergence of trends redefining the IT industry, Big Data and AI is no longer something that only remains in books and sci-fi movies, these changes are more embracing the e-commerce industry with agility and diligence. Now, the tech buffs are eyeing an iconic change to evolve by the combination of big data and AI.
E-commerce is a dynamic sector with a basic goal to bring the best of offline shopping experience to the online space, by offering the shoppers a seamless way to discover the products they are looking for. Big data and AI are going to the most intriguing development ever made in this field. How Big Data and Artificial Intelligence (AI) plays the crucial role in the eCommerce platform. So, let’s have a look at how Big data and AI transforms the e-commerce industry.Read more
With the unprecedented digital transformation in the world, every business is after incorporating an e-commerce store to their business models to open up windows of opportunity. Nowadays some businesses are purely run by benefiting the comprehensive range of an e-commerce platform.
Today, e-Commerce is churning out many exciting opportunities alongside transforming the way companies are doing business. As e-commerce is expanding tremendously, it is incorporated into almost every business verticals to carry out transactions for an ultimate shopping experience in an easy and convenient way for sellers and buyers. Have a look at the comprehensive benefits of e-Commerce that you can enjoy:
Inventory management could be a big challenge with the never-ending cycle of picking, packing, shipping, and stocking. Having an accurate inventory management can actually feel quite refreshing. E-commerce Software can help with higher efficiency and in turn create greater customer satisfaction through accurate inventory management for taking control of your stock number ensuring smooth run of Operations, which is beneficial to your bottom line. This is one of the reasons why e-commerce software is becoming more and more popular among business, as it not only generates more customers, but also simplifies and automates business operations with accuracy and ease, and more importantly save your business time and money.Read more
The massive growth of e-commerce world has made it tougher on multiplying traffic to your eCommerce store to stay ahead in the business. Standing out from your competitors is a daunting challenge. Social media is suggested as the best way to reach your target audiences since it helps not only to direct shoppers toward a new product or an attractive deal, but also engage with them and create a sense of community. Social media has a measurable impact and your e-commerce sales could be better if you’d just use social media properly.
Here are the 5 ways to promote your e-commerce brands using social media to drive more sales:
Showcase the pictures of your top deals on Facebook, Twitter, and Pinterest week in and week out. Include images of the actual product and your price tag, so that shoppers can compare it with other stores they’re considering to shop at. Keeping your deals hidden will reduce the impact of your promotion.Read more