Beacon Technology is a small and inexpensive device that enables accurate location with a narrow range of GPS. In today’s competitive market, it is extremely important for marketers to understand the need of their customers and reach out to them in time. A Beacon fills up this role.Read more
From buying clothes, appliances, toys and furniture to even renting services online using our smartphones with the help of a mobile application; we all know the significant role that the e-commerce sector plays in each of our lives.
Today, technology is fast changing and rapidly developing. By looking back at the mobile applications we had a while ago and comparing those with what we have now, each of us would definitely be able to understand the changes.Read more
Magento released in 2008, is an open source e-commerce platform written in PHP. Then it climbed to become one of the most popular e-commerce platforms.
Now, since the release of Magento 2 in 2015, several e-commerce sites are at crossroads. Because unlike upgrading your Android versions on your smartphones, it is not that much easy to upgrade your e-commerce website. So before you are ready to migrate your website to the latest version, you should have a clear idea on what you are dealing with.Read more
Nowadays the number of new online stores keeps on increasing. Businesses and brands are doing everything they can to stay ahead of the competition.
Most of the e-commerce websites that you will find today are built using Magento. It is an open source e-commerce platform; which means it can be downloaded for free and then coded to customize it based on one’s requirement.Read more
Is your website ready for the holiday season? Here are a few tips to help you when it comes to doing great business, the one time that you can count on is during the holidays.
In the US, the online sales during Black Friday have soared up to 90%; with the figures expected to keep rising! You get the point right? Yes, all of these sales happen during the holiday season. That’s because, people go crazy shopping then, and with some jaw-dropping offer advertisements and some discounts, one could boost up their sales and so their business too. Before we get to all that is your website ready to handle that entire load? If not, then here are a few tips to help you out.
You pretty well know about the holiday seasons. So plan accordingly. Do not wait for the last minute to plan and then rush off to make changes on your e-commerce website. Your website is the face of your online, and any works done in haste will definitely cause some problems. So plan ahead. Stay ahead.
The user needs to feel that he is protected from fraud while making an online purchase. No user would want his credit card information in the hands of another person. So use the latest encryption technology and also may obtain the SSL certificate to strengthen the security of your website.
Keep these points in mind. They will help you to write good product descriptions and improve sales.
The online marketplace is very much crowded today. One would be able to find different sellers for the same product; each offers their own price variations and offers. With such competition, it is difficult to maintain your position and outrun the competition.
Do product descriptions really matter? The answer is yes they do.
When you have an e-commerce website and several products, the product description is a necessity. For example, think of yourself as a buyer. Upon visiting an e-commerce website, would buy the product solely because you saw excellent pictures of it? I bet the answer is no. You would have definitely glanced over the product description, the frequently asked questions and also the customer reviews along with the product images. Here in this article, we’ll go through some points that will help you put down your product descriptions in a neat, yet attractive way to drive in more sales.Read more
It would be relevant that a basic understanding of Augmented Reality seeks to provide to the user is done. Augmented Reality aims to mould the digital information to be better suited to the actual user. It is more of a customized approach that seeks to make experiences personal and more targeted. Thus since the very function of the SEO is to direct better-targeted traffic to a site. It would follow that the optimization practices can be adapted to render better Augmented experiences too.
AR techniques use a high degree of technological innovations to interlace the presentations with digital information that is not just relevant but has the most chances of making a conversion. It would only be right that two techniques; the SEO and AR work in tandem to strengthen each other.
Using Local SEO To Better Render The Augmented Reality
Due to the return being provided to investments in the medium is the main reason behind the success of various practices in the digital sphere. For the businesses, since there is an excellent return to the possible successful investment, it would follow that there is an incentive to spend more sums of money in the very pursuit. It would then follow that new techniques are bound to be tried out in promoting business activities than anywhere else.Read more
2018 is a year full of surprises, and we have seen advancement and changes occurring in e-commerce, as well. Artificial Intelligence is really taking over the world. AI is everywhere now, particularly in the eCommerce sector. And this article is focusing on four leading e-commerce firms and their use of AI.
In the April 2017 letter, Bezos Amazon CEO, says:
“Big trends are not that hard to spot (they get talked about and written a lot), but they can be strangely hard for large organizations to embrace. We’re in the middle of an obvious one right now: machine learning and artificial intelligence.”
“Artificial intelligence will revolutionize how businesses compete and grow, representing an entirely new factor of production that can ignite corporate profitability,” said Paul Daugherty, chief technology & innovation officer, Accenture.Read more
With the intense competition and the ever-increasing demands among online, only the right combination of business model and eCommerce platform will survive. So, you have to choose a platform that meets your e-commerce store requirements as appropriate and as unique as your individual business model.
If you are planning to start an eCommerce platform, there are plenty of options available but choosing the right among all to streamline your e-commerce business to generate ROI is important. Also, it’s very important to choose the right one that can deliver robust user experience, should be SEO friendly to outshine on search engines, easy to use and can help you in achieving the desired e-commerce goals.
Here are the list of top 4 e-commerce platforms that will surely transform your ideas into a reality:Read more
Without putting extra time and effort, we have a need to choose the right PHP framework to develop custom web applications. Laravel is an option to choose as it comes with a number of features that facilitates rapid web application development. Laravel is known as the free open source web framework of PHP which is created mainly for the web applications.
With its advanced features and development tools Laravel scores over other web frameworks. The main features of the Laravel are the diverse ways of access to the relational databases, deployment and maintenance of applications, modular packaging system which has a dependency manager dedicated to it, etc. It enables developers to keep the application maintainable by writing clean, structured and reusable code.Read more