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Is your website ready for the holiday season? Here are a few tips to help you when it comes to doing great business, the one time that you can count on is during the holidays.
In the US, the online sales during Black Friday have soared up to 90%; with the figures expected to keep rising! You get the point right? Yes, all of these sales happen during the holiday season. That’s because, people go crazy shopping then, and with some jaw-dropping offer advertisements and some discounts, one could boost up their sales and so their business too. Before we get to all that is your website ready to handle that entire load? If not, then here are a few tips to help you out.
You pretty well know about the holiday seasons. So plan accordingly. Do not wait for the last minute to plan and then rush off to make changes on your e-commerce website. Your website is the face of your online, and any works done in haste will definitely cause some problems. So plan ahead. Stay ahead.
The user needs to feel that he is protected from fraud while making an online purchase. No user would want his credit card information in the hands of another person. So use the latest encryption technology and also may obtain the SSL certificate to strengthen the security of your website.
Now, here is where several businesses make a fatal mistake. They very often have a colourful and grand theme set ready. These themes might often take longer loading time. If you keep your visitors waiting, then there is a good chance that they will leave you for another quick loading websites; so plan up something elegant and simple.
During the holiday season, you would be overcrowded. There would be several customers who would have a query or complaint. Make sure that you have a strong team to handle each and every requirement of the customers. Remember, if you don’t give the best for your customers, you might end up leaving an angry mob right outside your business; a one that has the potential to destroy your business.
It is going to be a rollercoaster ride. A large number of sales, new customers, their queries, complaints, all happening at the same time; this means that something somewhere can always go wrong. So be prepared to accommodate the unexpected; no matter what they are.
The points addressed here are just the major ones. Keep these in mind while you research and find new points on your own to successfully build your business during this fast approaching holiday season.