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Big data and AI has been a buzzword floating around the digital space for a few years, a concept that is murky to some and not understood at all by others. As the convergence of trends redefining the IT industry, Big Data and AI is no longer something that only remains in books and sci-fi movies, these changes are more embracing the e-commerce industry with agility and diligence. Now, the tech buffs are eyeing an iconic change to evolve by the combination of big data and AI.
E-commerce is a dynamic sector with a basic goal to bring the best of offline shopping experience to the online space, by offering the shoppers a seamless way to discover the products they are looking for. Big data and AI are going to the most intriguing development ever made in this field. How Big Data and Artificial Intelligence (AI) plays the crucial role in the eCommerce platform. So, let’s have a look at how Big data and AI transforms the e-commerce industry.
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With the unprecedented digital transformation in the world, every business is after incorporating an e-commerce store to their business models to open up windows of opportunity. Nowadays some businesses are purely run by benefiting the comprehensive range of an e-commerce platform.
Today, e-Commerce is churning out many exciting opportunities alongside transforming the way companies are doing business. As e-commerce is expanding tremendously, it is incorporated into almost every business verticals to carry out transactions for an ultimate shopping experience in an easy and convenient way for sellers and buyers. Have a look at the comprehensive benefits of e-Commerce that you can enjoy:
Inventory management could be a big challenge with the never-ending cycle of picking, packing, shipping, and stocking. Having an accurate inventory management can actually feel quite refreshing. E-commerce Software can help with higher efficiency and in turn create greater customer satisfaction through accurate inventory management for taking control of your stock number ensuring smooth run of Operations, which is beneficial to your bottom line. This is one of the reasons why e-commerce software is becoming more and more popular among business, as it not only generates more customers, but also simplifies and automates business operations with accuracy and ease, and more importantly save your business time and money.
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The massive growth of e-commerce world has made it tougher on multiplying traffic to your eCommerce store to stay ahead in the business. Standing out from your competitors is a daunting challenge. Social media is suggested as the best way to reach your target audiences since it helps not only to direct shoppers toward a new product or an attractive deal, but also engage with them and create a sense of community. Social media has a measurable impact and your e-commerce sales could be better if you’d just use social media properly.
Here are the 5 ways to promote your e-commerce brands using social media to drive more sales:
Showcase the pictures of your top deals on Facebook, Twitter, and Pinterest week in and week out. Include images of the actual product and your price tag, so that shoppers can compare it with other stores they’re considering to shop at. Keeping your deals hidden will reduce the impact of your promotion.
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Beyond a fantasy come true, Virtual Reality has become a business tool which revolutionizes the habits of interaction in the different sector such as like retail, health etc. Virtual reality is transforming new markets, offers a growing number of impressive applications in the enterprise settings. Dramatically it is all set to hit the mainstream markets soon.
Apart from VR competence in different sectors like retail, health, tourism, training or transportation, there are many other potentials that could have a much greater impact on our daily lives. With this in mind, here are 3 great Virtual Reality use cases:
Virtual Reality revolutionize the future shopping concept through visualization. If your an enterprise manufactures and sell products, virtual reality can change your world drastically by enabling you to promote your brand and products absolutely in a new approach.
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Developing a stronger brand for your business is the foremost task in your business plan, and it should cover an efficient branding strategy as well.
The need for a brand development occurs when organizations acquire or merge one another or when a start-up company or organization that is tranquil for growth, demand to create a bigger marketplace presence.
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The evolution of technology is not just faster than ever; it’s engaging than ever: within the retail and e-commerce space in shaping customers’ behavior and interaction with brands. Understanding shoppers’ preferences and behavior is the key to success, a smart retailer knows that well and utilizes technology to capitalize on the shoppers’ needs and personalize offerings to significantly increase their bottom lines.
Instead, today’s technology helps customers to keep track of their orders and finding new ways in which customers interact in real-time with retailers.
Advanced technology trends, in turn, are influencing the big picture and opens new customer transactions, new opportunities for both customers and retailers. Customers now have access to different filters that help them to compare prices, find alternatives, locate nearby in-stores and receive coupons.
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As Valentine’s Day – the holiday of love, is creeping in closer, many e-commerce retailers are scrambling to put the best e-commerce marketing tools & strategies together to take full advantage of the opportunity. How can you manage your marketing to maximize your share of the online shopping revenue, while meeting the demands of your increasing sales?
With Valentine’s Day right around the corner and you need to manage e-commerce store, to meet your sales goal. As an online retailer, it is imperative to prepare your e-commerce store as early as possible for the grabs for the big revenue pie. To grab the best you must be very strategic on your deals, offers and promotions and lots on this Valentine’s Day marketing.
As the competition is extremely fierce, you have to be more creative and aggressive to stand out and command the attention needed to get a decent percentage of Valentine’s Day sales. Early preparation is one of the most effective things you can do to increase Valentine’s Day sales. However, what can you do for an optimum gain from your e-commerce store?
Here are 6 tips to help you to have a bigger bite of the pie on the 2018 Valentine’s Day sales.
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In the past few years during Black Friday and Cyber Monday we are seeing an increase in revenue of around 50% to 70% for retailers. With each passing year, more & more shoppers flock to e-commerce store on holiday seasons, which means that your store needs to take advantage of this influx of traffic and start converting these visitors to paying customers.
In order to win this holiday season you need to start planning your strategies now. Time is closing fast for you to get your ecommerce store ready for this year’s black friday & cyber monday deals. If you get them wrong, then you are practically going to watch your profit walk out.
Here are the 6 ways to convert your website visitors into revenues using customer targeting and personalizing the user experience.
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Setting up an amazingly beautiful online store that stands out from your competitors takes a lot of work, but now it can be done easily with odoo. When it comes to expanding the functionality of your online store and integrating with other application suites Odoo is an outstanding e-commerce platform with its unique value proposition and hence integration becomes a breeze.
Odoo e-commerce features offer a vision of a fully integrated solution, which could provide XO2 with an efficient sales and distribution funnel; integrating full financial and after-sales marketing attributes. With Odoo e-commerce platform, sales and inventory can be effortlessly managed via automatic stock reporting and arrangements.
With odoo, it’s also easy to measure the impact on sales through Google Analytics for every step you take. Make the whole shopping experience into user-friendly and easy to understand for all your potential customers and visitors.
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Black Friday – the biggest shopping days of the year is coming. Not only in the store, but now this craze has entered the e-commerce to form a whole weekend of sales ending on Cyber Monday (CM). For the coming BFCM, still, there’s enough time to prepare your store to grab attention to increase sales and traffic.
With the current pace of technology, BFCM is not just an event for the big players, there is an enormous data to support the businesses of any size can take advantage of this event. And, you can take part without crossing your margins.
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