Building an app is an accomplishment. With so much effort and time associated with the entire procedure of advancement, test and launch, designing a reliable marketing technique would be the last thing in the mind of a designer.
In the App market, there exists the ‘issue of abundance’. With a rise of mobile apps in numerous app shops, success is not ensured even if your freshly developed app has ‘everything’ in it. This is additional worsened with the high failure rate of numerous well-crafted apps at the app shops. The reality is, no matter how fantastic your app is, a solid marketing method is what eventually sells it. The marketing of ‘guaranteed value’ can function as a crucial differential.
It is vital to produce a marketing plan before the launch for promo and brand name awareness. After all no one is going to download an app that does not s have buzz around it.
What is the strategy to develop the marketing buzz?
- Promo Before Launch: Even prior to the launch of the app, various advertising content should be finalized – content development, reviews by numerous influencers, opinion makers and bloggers and banner creating for marketing, press release, and so on. Proper medium (websites and publications) can ensure that the promotion is targeted to the right audience. This is facilitated by making an online presence through social media networks. Demo testing with a target group spreads out awareness in the middle of the right audience.
- Making the App Optimized: Optimizing the app to internet search engine by providing the right keywords in its title and description is very important so that users can find it quickly. App optimization throughout the development process ought to be a necessary step for discoverability in search query at the app store.
- Releasing Special Features Early: To grow a user base, it is important to launch early, which draws investor attention. Releasing the primary features would assist early adoption – setting the phase for growing user base in the future. Making it possible for a social sharing center can further cause improving user base. Adoption is typically fast if a distinct feature is introduced at an early phase. For example, a messaging app that has the capacity to target 50 or more people sometimes would attract interest.
- Get Discovered: With a plethora of apps in the very same market sector you are running, at the highest frequency is necessary to make your existence felt. The audience needs to know that how your app makes their job simpler which is prepared to be downloaded. Develop a landing page and an e-mail membership choice for the app. Focus needs to be to develop awareness to drive traffic to the page. A multi-channel marketing strategy such as email marketing, banner marketing, and viral marketing can assist promote apps across different channels. To garner optimum presence, the marketing procedure ought to continue.
- Make Users Your Marketers: Achieving the leading position in the chart is tough however once accomplished, users can serve as the online marketer for your ‘excellent app’. Users can utilize the shareable functions of the app to spread out brand name awareness amongst friends. They can utilize the app to share content, and social networks to develop the buzz around the app. Relationships can be created through the shareable element of the app. Social network can be utilized to create profiles of the targeted users who can be engaged and re-engaged through material, value description, provides, and feature capabilities. Once persuaded your real online marketers do the viral marketing for the app.
- Revenue Design: It is necessary to develop clarity over the revenue sourcing model. The most appropriate earnings design should be chosen. The app can be a paid app or an at first free and chargeable in the future. The various monetizing sources of the app that can be checked out include purchase options, ads, subscriptions, and product/service selling.
- User Retention and Engagement: Retaining customers can be just as tough as getting them. Push notifications function as a source of user engagement. A strong user experience is vital to engage and keep clients. Feedback on user experience through scores and reviews on the app page/app shop are guaranteed methods to improve trustworthiness, keep existing consumers, and obtain more. Permitting individuals to contact straight from the app through a mail or social media can help construct engagement. Any negative evaluation about a bug, problem, crash or added feature requirement should be sorted immediately. Effective handling of user demand leaves a pleased consumer and results in favorable reviews.
Positive evaluations increase app trustworthiness as individuals download apps with higher favorable suggestions.
Well prepared pre-launch promo, accurate optimization, launching unique function early, enhanced discoverability, viral marketing, and favorable evaluation through high trustworthiness are a few of the killer strategies to combat competitors and leading the charts in the app market.
Article by: Yury Antonau, marketing manager of the app development company VironIT.com