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Magento released in 2008, is an open source e-commerce platform written in PHP. Then it climbed to become one of the most popular e-commerce platforms.
Now, since the release of Magento 2 in 2015, several e-commerce sites are at crossroads. Because unlike upgrading your Android versions on your smartphones, it is not that much easy to upgrade your e-commerce website. So before you are ready to migrate your website to the latest version, you should have a clear idea on what you are dealing with.
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Nowadays the number of new online stores keeps on increasing. Businesses and brands are doing everything they can to stay ahead of the competition.
Most of the e-commerce websites that you will find today are built using Magento. It is an open source e-commerce platform; which means it can be downloaded for free and then coded to customize it based on one’s requirement.
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2018 is a year full of surprises, and we have seen advancement and changes occurring in e-commerce, as well. Artificial Intelligence is really taking over the world. AI is everywhere now, particularly in the eCommerce sector. And this article is focusing on four leading e-commerce firms and their use of AI.
In the April 2017 letter, Bezos Amazon CEO, says:
“Big trends are not that hard to spot (they get talked about and written a lot), but they can be strangely hard for large organizations to embrace. We’re in the middle of an obvious one right now: machine learning and artificial intelligence.”
“Artificial intelligence will revolutionize how businesses compete and grow, representing an entirely new factor of production that can ignite corporate profitability,” said Paul Daugherty, chief technology & innovation officer, Accenture.
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The evolution of technology is not just faster than ever; it’s engaging than ever: within the retail and e-commerce space in shaping customers’ behavior and interaction with brands. Understanding shoppers’ preferences and behavior is the key to success, a smart retailer knows that well and utilizes technology to capitalize on the shoppers’ needs and personalize offerings to significantly increase their bottom lines.
Instead, today’s technology helps customers to keep track of their orders and finding new ways in which customers interact in real-time with retailers.
Advanced technology trends, in turn, are influencing the big picture and opens new customer transactions, new opportunities for both customers and retailers. Customers now have access to different filters that help them to compare prices, find alternatives, locate nearby in-stores and receive coupons.
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As the holiday season brings high traffic and sales opportunities you have a lot to do to optimize the conversion rate. If you want to succeed during the holiday season then you have to focus on updating your website to optimizing order fulfillment to optimizing marketing.
As it is the busiest and most profitable time of the year for you and for your competitors too, what should be your approach to stand out from the competition and maximizes the sales and customer acquisition in this season. We bring you an answer to that. A curated list of features that cover the whole gamut of Magento, for on-store improvements to backroom operations.
Let’s take a look at 21 key features of Magento that help you to achieve your sales goals on this holiday season.
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