In today’s world brands are literally overwhelmed when it comes to the number of communication channels which are available to them to communicate & engage with their potential customers. Push notifications are one such way and it’s a powerful mobile messaging tactic for improving customer acquisition, engagement, and retention.
Over emails, push notifications occupies a unique place in the communication platform for promotional content. It allows you to deliver messages in real-time to get a higher response rate compared to the rest. Push notifications are more significant as it gives businesses the potential to reach out to the customer, engage and to lead them to the right offer.
Push notifications can be used to not only promote your products directly to your users but to also encourage them to re-engage with your custom mobile app.Read more
In the past few years during Black Friday and Cyber Monday we are seeing an increase in revenue of around 50% to 70% for retailers. With each passing year, more & more shoppers flock to e-commerce store on holiday seasons, which means that your store needs to take advantage of this influx of traffic and start converting these visitors to paying customers.
In order to win this holiday season you need to start planning your strategies now. Time is closing fast for you to get your ecommerce store ready for this year’s black friday & cyber monday deals. If you get them wrong, then you are practically going to watch your profit walk out.
Here are the 6 ways to convert your website visitors into revenues using customer targeting and personalizing the user experience.Read more
Setting up an amazingly beautiful online store that stands out from your competitors takes a lot of work, but now it can be done easily with odoo. When it comes to expanding the functionality of your online store and integrating with other application suites Odoo is an outstanding e-commerce platform with its unique value proposition and hence integration becomes a breeze.
Odoo e-commerce features offer a vision of a fully integrated solution, which could provide XO2 with an efficient sales and distribution funnel; integrating full financial and after-sales marketing attributes. With Odoo e-commerce platform, sales and inventory can be effortlessly managed via automatic stock reporting and arrangements.
With odoo, it’s also easy to measure the impact on sales through Google Analytics for every step you take. Make the whole shopping experience into user-friendly and easy to understand for all your potential customers and visitors.Read more
Black Friday – the biggest shopping days of the year is coming. Not only in the store, but now this craze has entered the e-commerce to form a whole weekend of sales ending on Cyber Monday (CM). For the coming BFCM, still, there’s enough time to prepare your store to grab attention to increase sales and traffic.
With the current pace of technology, BFCM is not just an event for the big players, there is an enormous data to support the businesses of any size can take advantage of this event. And, you can take part without crossing your margins.Read more
As the holiday season brings high traffic and sales opportunities you have a lot to do to optimize the conversion rate. If you want to succeed during the holiday season then you have to focus on updating your website to optimizing order fulfillment to optimizing marketing.
As it is the busiest and most profitable time of the year for you and for your competitors too, what should be your approach to stand out from the competition and maximizes the sales and customer acquisition in this season. We bring you an answer to that. A curated list of features that cover the whole gamut of Magento, for on-store improvements to backroom operations.
Let’s take a look at 21 key features of Magento that help you to achieve your sales goals on this holiday season.Read more