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The consistent growth of e-commerce makes it one of the most outstanding global trends. But the hasty transition from the brick-and-mortar shops is heavily limited by technology in contrast with the real world sales - specifically, the limitations of product searches.
With the advent of artificial intelligence (AI), e-commerce unlocks the disrupting traditional shopping experience to reach its full potential. The integration of AI with e-commerce not only transform the millions of online transactions, but also the in-store purchase behaviors, by digital interactions.
Through actionable intelligence of AI, retailers will get rich and real-time insights regarding customers behavior before, during and after a purchase. Here are the three new ways how AI integration will change the face of e-commerce way:
More Personalized Customer Experience
AI can provide a more personalized digital experience on ecommerce sites as it can analyze vast data sets more efficiently than a human. This means AI can constantly identify information in patterns and clusters - such as customers past purchasing behavior, similarities between customers, demographics, credit checks and other common threads.
AI technologies will help e-commerce companies to solve their business challenges with a sizable intelligence. Using Artificial Intelligence, marketing teams can identify who is most likely to buy their product and can target offers down to a single customer. This way, marketing teams can have conversation with a prospective buyer, as they are well informed to actually what the customer are in need of to create a successful transaction.
Retargeting Potential Customers
Many ecommerces sites are overloaded with customer data that they do little or nothing with. AI is a goldmine that can be used to enhance the sales cycle by evolving the marketing process intelligence.
As AI improves and develops, you will be able to pop-up special offers on your customer’s computer screen on your in-store dwell time. Literally omnichannel retailers are gaining the potential to remarket their products to customers. Like reading your customers minds with AI you can respond to your customers’ impulse and lead to change the face of your online sales.
An Efficient Sales Process
Sales techniques have moved on beyond time-consuming methods like cold-calling clients and picking up the Yellow Pages, or turning up on doorstep with products . From TV commercials to social media, consumers’ lives are influenced by so many types of media platforms.
Integrating AI into your CRM customizes your solutions and craft a sales message that reach out your customers at the right time on the right platform. If your AI system enables natural language learning and voice input, your CRM will answer customer queries, solve problems and even identify new opportunities for sales. An effectual AI-driven CRM can multitask to handle all these functions and more.
Undoubtedly Artificial Intelligence is the changing face of in-store experience as it creates a more personalized experience and a form of intelligent customer engagement at every point of contact. AI makes a drastic change in the way companies deal with their customers, getting reliable access to data and harnessing their marketing potentials for a result oriented outcome.