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As an industry, ecommerce has grown into such a big part of our lives with a global reach and consistent growth as a surprising global trend. In 1995 amazon started their first online bookstore, now it has been around for over 20 years and the platforms have never been as big as they are now. Today the ecommerce industry is likely to touch 40 trillion dollars.
With changing times, tides and technology e-commerce has become one of the most significant global trends. ecommerce industry has grown globally to be present across products and device niches. Though the rise of ecommerce is hardly questioning about the future of ecommerce? About the technologies that will/could grow to transform the way it functions today?
In 2016, the machine learning and artificial intelligence hype cycle reached fever pitch in strategy and simplifying the work of ecommerce marketers. Everything points to the integration Artificial Intelligence as it plays a great role with certain questions. How artificial intelligence play a role in changing ecommerce beyond customer expectations? How artificial intelligence help e-commerce marketers to achieve the best possible results?
Many particularly smaller ecommerce merchants in the ecommerce world are sceptical about the revolutionary artificial intelligence. As ecommerce platforms grew, customer segmentation strategy became the thing to impact core business metrics such as better engagement and increasing store traffic. For customer segmentation, you need to know the age, gender, demographic and more about your customer before you communicate with them.
Now, it’s all about using artificial intelligence to boost your customer segmentation using factors like metadata, collaborative filtering, semantic analysis and predictive recommendations. Thereby artificial intelligence increases conversions and grows your platform with better engagement. Artificial intelligence plays a vital role for ecommerce marketers to achieve the best possible results with segmentation strategy and simplifying the work.
The technology in the ecommerce domains has advanced enormously and with benefits of artificial intelligence, the ecommerce websites will make a real difference. As the benefits of artificial intelligence are often overblown, it’s clear that it will make a real difference on huge scale data analytics, natural language processing and pattern recognition with building a scalable infrastructure market. AI provides real-world benefits to retailers for their products and services.
Artificial intelligence makes ecommerce platform into more notable with a real world sales associate resulting a reliably convenient use. This makes ecommerce marketers rush out to partner with the new AI technology to ease customer interaction to try and match and even surpass the ordinary in-store experience.