ONE TEAM
Little Fish Audio e-commerce site with curated pro audio gear listings

Little Fish Audio – Pro Audio Commerce Experience

Magento-powered storefront for a collective of recording engineers, combining editorial recommendations, flexible financing, and streamlined logistics for studio gear buyers.

Industry: ecommerceProject Year: 2014Client: Little Fish Audio

Services Provided

  • Experience Design
  • Magento Development
  • Systems Integration
  • Managed Hosting

Project Tags

Industries

Retail & eCommerceE-commerce & RetailEcommerce

Categories

Custom Software & Product Development

Tech Tags

MagentoPHPMySQLJQueryHTML5CSS3Authorize.Net

Business Tags

EntertainmentExperience DesignMagento DevelopmentSystems IntegrationManaged Hosting

Focus & Tech

EntertainmentMagentoPHP/MySQLjQueryHTML5/CSS3Authorize.Net

Overview

Little Fish Audio sells high-end recording gear curated by working engineers. We created a Magento storefront that merges storytelling with commerce—complete with manufacturer landing pages, bundle builders, and financing workflows trusted by studio pros.

Our Contributions

  • Experience Design
  • Magento Development
  • Systems Integration
  • Managed Hosting

Supported Devices

  • Mozilla Firefox
  • Chrome
  • Safari
  • Opera
  • Internet Explorer

Development Tools / Environments

  • Magento
  • PHP/MySQL
  • jQuery
  • HTML5/CSS3
  • Authorize.Net

Implementation Details

  • Designed modular landing pages for manufacturers, educational content, and seasonal promotions.
  • Built custom bundle builder letting engineers curate signal chains and offer package pricing.
  • Integrated Authorize.Net for secure payments, store credits, and online gift cards.
  • Implemented automated inventory sync, order tracking, and customer review pipelines.

Admin Features

  • Advanced reporting for sales, customer cohorts, and review moderation inside Magento.
  • Attribute management enabling marketing to add specs, demos, and comparison badges instantly.
  • CMS tools to publish buying guides, engineer spotlights, and exclusive deals without developer help.

The Problem

The team relied on a dated catalog that made comparing gear difficult and couldn’t surface engineer recommendations. They needed a site that supported education-driven shopping and handled complex pricing, trade-ins, and store credits.

The Challenge

We had to deliver rich product content, financing options, and secure checkout while keeping performance high for a catalog with thousands of SKUs and frequent price adjustments.

The Result

After launch, conversion rate climbed 33%, average order value increased through bundle recommendations, and customer support tickets dropped thanks to self-service tracking and knowledge articles.

Key Requirements

  • Deliver a premium shopping experience that mirrors the expertise of Little Fish Audio engineers.
  • Support complex pricing, financing, and loyalty programs for professional buyers.
  • Provide operational efficiency through automated fulfillment updates and analytics.

Results & Impact

  • Conversion rate increased 33% with richer product storytelling and bundle offers.
  • Average order value grew 22% via curated signal-chain recommendations.
  • Customer support inquiries dropped 18% thanks to self-service order tracking and FAQs.

Screens & Flows

Little Fish Audio product detail page with engineer notes and financing options
Product pages combine engineer notes, comparison tables, and financing calculators to guide serious buyers.

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