ONE TEAM
DentalEZColor interface showcasing chair finish palette and ordering actions

DentalEZColor – Dental Shade & Ordering Portal

Digitized color matching and ordering workflow that helps dental labs and dentists select chair finishes, place orders, and download marketing collateral in minutes.

Industry: ecommerceProject Year: 2014Client: DentalEZ

Services Provided

  • UX Design
  • Custom CMS Development
  • Interactive Visualization
  • Hosting & Support

Project Tags

Industries

Retail & eCommerceE-commerce & RetailEcommerce

Categories

Custom Software & Product Development

Tech Tags

PHPMySQLLaravel CMSThree.js VisualizationJQueryJavaScript

Business Tags

E CommerceManufacturingUX DesignCustom CMS DevelopmentInteractive VisualizationHosting & Support

Focus & Tech

E-CommerceManufacturingPHP/MySQLLaravel CMSThree.js VisualizationjQuery/JavaScript

Overview

DentalEZColor brings dealer showrooms online. Practices can visualize chairs in dozens of upholstery palettes, download spec sheets, and submit orders that sync directly with DentalEZ’s manufacturing ERP. The experience turns complex configuration work into an interactive catalog that marketing teams can update without code.

Our Contributions

  • UX Design
  • Custom CMS Development
  • Interactive Visualization
  • Hosting & Support

Supported Devices

  • Mozilla Firefox
  • Chrome
  • Safari
  • Opera
  • Internet Explorer

Development Tools / Environments

  • PHP/MySQL
  • Laravel CMS
  • Three.js Visualization
  • jQuery/JavaScript

Implementation Details

  • Built 3D-inspired color preview using WebGL/Three.js with fallbacks for older browsers.
  • Integrated ERP inventory feeds to surface availability and lead times per finish.
  • Developed multi-step ordering wizard with dealer routing, tax handling, and automated confirmations.
  • Created CMS modules so marketing teams can launch promotions, update palettes, and publish brochures instantly.

Admin Features

  • Palette management console to add or retire finishes with color-accuracy safeguards.
  • Dealer analytics dashboard highlighting quote volume, conversion rate, and top requested SKUs.
  • Content scheduling tools for localized campaigns with region-specific pricing and compliance notes.

The Problem

Physical shade decks were expensive to ship and quickly outdated. Dealers needed a digital tool that let offices preview chair finishes, while corporate marketing wanted to track which palettes were trending worldwide.

The Challenge

We had to deliver accurate color rendering across devices, integrate with product inventory feeds, and support localized pricing while keeping the interface light enough to run in legacy browsers still common in dental offices.

The Result

DentalEZColor doubled dealer-led orders in the first quarter, reduced printed collateral costs by 70%, and provided real-time insights into the most requested finish combinations by region.

Key Requirements

  • Render dental chair finishes with accurate color fidelity across devices and lighting conditions.
  • Shorten the ordering workflow so dealers can close business during showroom demos.
  • Empower marketing to refresh materials and upsell bundles without developer intervention.

Results & Impact

  • Dealer-initiated digital orders increased 2× within 90 days of launch.
  • Print collateral expenses dropped 70% thanks to downloadable kits and digital shade decks.
  • Marketing campaign turnaround fell from 10 business days to under 48 hours.

Screens & Flows

Interactive dental chair configurator with color swatches and order call-to-action
Interactive configurator lets practices preview upholstery palettes, compare materials, and submit orders on the spot.

Planning a similar project like DentalEZ?

Get Started TodayVisit Custom Software & Product Development