When Express Flooring's field sales automation was stuck with a clunky web app called "Dorothy II," we knew something had to change. Here's the story of how we built them a custom iPad sales app that completely transformed their in-home sales technology.
Native iPad application that replaced the outdated Dorothy II web system with modern mobile technology, providing a seamless in-home sales experience.
Let us tell you about Express Flooring and their legacy system modernization journey. They're not some small operation – we're talking about one of Arizona's biggest flooring contractors specializing in digital transformation for the flooring industry. These guys handle thousands of in-home sales consultations every year, from Scottsdale mansions to Phoenix starter homes.
But here's what was driving everyone crazy: their field sales automation was basically from the stone age. They were using this web-based thing called "Dorothy II" (we're not making that name up) that looked like it was designed in 2003. Sales reps had to juggle between this clunky Dorothy II replacement candidate, paper forms, calculators, and about three different systems just to write up a mobile sales application quote.
Anthony Hobson, their COO, called us up saying "We need to modernize our sales process and improve efficiency. Our current system is holding us back from delivering the best customer experience. Can you help us with a comprehensive CRM integration solution?"
We didn't just slap together another app. This native iOS development project needed to work in real homes, with real customers, handling real money through a complete paperless workflow. So we built a custom iPad sales app (Swift, if you're curious about the native iOS development) that completely replaces Dorothy II and does about ten other things their old legacy system modernization couldn't even dream of.
The coolest part? Sales reps can now walk into someone's living room, measure everything with their iPad, show material samples, generate a quote, get financing approved, and have contracts signed – all before they leave. No paperwork, no "we'll call you back," no waiting around. Pure field sales automation magic.
This web app was so old that reps needed three different browser tabs open just to write a quote for their mobile sales application needs. Half the time it would crash mid-appointment. Not exactly confidence-inspiring when you're trying to sell someone a $15,000 floor renovation using outdated in-home sales technology.
Contracts, measurements, color samples, pricing sheets – sales reps looked like they were carrying around a small office. Then they'd have to re-enter everything back at headquarters for CRM integration. Talk about double work in their field sales automation process.
Getting a quote to a customer took forever with their old system. Reps had to manually calculate everything, cross-check inventory, figure out pricing tiers, and pray they didn't make any math errors. Most quotes took 45+ minutes – not exactly efficient in-home sales technology.
Want to know if that premium hardwood is actually in stock? Good luck. Check inventory? Maybe tomorrow. Track sales performance? Pull a report and wait three days. Everything was batch processed and outdated – the opposite of modern field sales automation.
Getting financing approval meant making phone calls during the appointment or telling customers "we'll get back to you." This delayed process often resulted in customers exploring other options while waiting for financing approval. Their Dorothy II replacement was desperately needed.
Anthony and his team basically had to trust that things were working. No dashboards, no real-time metrics, no way to see which reps were crushing it and which ones needed help. Just weekly spreadsheets and hope – hardly modern flooring industry technology.
Advanced iPad app features designed for in-home sales consultations and mobile workforce productivity
Our custom iPad application features an intuitive, touch-optimized interface specifically designed for iPad use during customer home visits. From interactive flooring selection and detailed room specifications to generating professional estimates on-site, every interface element was carefully crafted to enhance the sales representative's workflow while maintaining a professional, brand-consistent customer experience.
Native iPad interface designed for touch interaction during in-home consultations
Visual flooring selection with high-quality product images and specifications
Built-in measurement tools for accurate room calculations and estimates
Instant quote generation with professional formatting and pricing calculations
Built this thing in Swift specifically for iPads as a complete Dorothy II replacement. Landscape mode only, super clean interface, works perfectly with Apple Pencil for signatures. Reps can actually use it in a customer's living room without looking like they're fighting with technology during their in-home sales technology demo.
Pricing, inventory, customer data – it's all live through seamless CRM integration. Change a price at headquarters? Every rep sees it instantly. Customer calls to ask about their order? Pull it up immediately. No more "let me check and call you back" in our field sales automation system.
Everything digital now. Measurements? iPad camera with AR. Contracts? Digital signatures. Quotes? Instant PDF generation. Color samples? High-res product photos. Financing? Integrated approval system. Reps walk out with everything done – no paperwork, no follow-up calls, no lost deals.
What used to take 45 minutes now takes 5. Room measurements auto-calculate square footage. Pricing tiers are instant. Material costs update in real-time. Tax calculations are automatic. Reps can show customers three different flooring options with pricing in under 10 minutes – game changer for mobile sales application efficiency.
No more "we'll get back to you" on financing. Built-in integration with their financing partners means instant approval decisions during the appointment. Customers can see their payment options immediately, sign financing agreements digitally, and walk away knowing their project is fully approved and scheduled.
Anthony finally has visibility into everything. Real-time sales performance, rep productivity metrics, customer satisfaction scores, inventory levels, project timelines – it's all there in beautiful dashboards. No more weekly spreadsheet guessing games for their digital transformation strategy.
Built with Swift for optimal performance and native iOS integration
Seamless synchronization with existing customer management systems
Electronic signature capture and digital contract generation
Full functionality even without internet connection for remote locations
Discovery workshops with Express Flooring's sales leadership
UX prototyping and wireframes
Iterative frontend and backend development
UAT sessions with sales representatives before rollout
Production deployment and team training
Advanced technology stack powering custom iPad app development with seamless legacy system integration
Measurable impact of replacing Dorothy II with modern iPad technology
Chief Operating Officer
Express Flooring
"The iPad sales app delivered by One Team US has transformed our in-home sales experience. Our consultants generate quotes faster, close deals on the spot, and eliminate paperwork entirely. Communication with the One Team US team was excellent throughout, and delivery exceeded our expectations."
Let OneTeam help you modernize your sales operations with custom mobile applications and digital transformation solutions.
Native iOS and Android applications optimized for field sales
Agile methodology with weekly demos and quick iterations
Connect with your existing CRM, ERP, and payment systems
